Stylist Story: Katrina Shreffler

KShreffler headshotMeet the Gemstones’ Senior Stylist Katrina Shreffler from Norfolk, United Kingdom. Katrina launched her Stella & Dot business in July 2013.

What is your “why”? After ending a promising but demanding career in Corporate Communications shortly after being diagnosed with M.E., I felt lost: my strategic and social brain was constantly in fifth gear, but my body couldn’t keep up – and no matter how creatively I looked at it, there wasn’t a ‘regular’ role I could commit to with my unpredictable health, in addition to the demands of raising two young children, project managing a complete home renovation and the logistics involved when my partner was away from home with work. When I attended my mum’s Stella & Dot Trunk Show, I literally had that ‘light bulb’ moment. I loved the jewels, the brand, the marketing – and the ease and fun atmosphere of this social selling model. I wanted in immediately! It offers me total flexibility, with no targets other than those I set myself, giving me total freedom to earn as and when it works for me and most importantly, completely alleviating the pressure of expectations on my performance that would come with being an ‘employee’. Since July, I’ve grown a team of 13 Stylists and am working on a sustainable path to Star and beyond. I’m learning how to pace my business around my health and family, and I’m thriving on the camaraderie and support in the Stela & Dot community – like nothing I’ve ever experienced in a corporate role.

What is your favorite pieces in the collection? I absolutely adore my Pegasus. It’s stunning in every sense – from the details in the design, to the materials and craftsmanship, to the way it looks and feels on. Whether I’m wearing it casually to dress up my favourite jeans and t-shirt, or to complement a strapless gown, I feel radiant and majestic in this statement (which is probably why I have it in both Silver and Gold!)

Please share your top tip(s) for booking, selling and/or sponsoring. Remember booking, selling and sponsoring are part of a continuous cycle… so be continuous in your activity. Make it a daily habit to reach out to Book, Sell and Sponsor rather than ask ‘some’ and wait to see if those eggs will hatch! It’s a flexi business so it’s a flexi process, which means Hostesses will dip in and out, you will sell and you will have returns, and some of your Stylists will be active, some won’t. Keep driving forward in the direction you choose, and accept the traffic lights as they come :-) The longer you remain in constant motion about the “Book, Sell and Sponsor” principles, the closer you become to reaching and passing your goals.

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Stylist Profile: Tysh Mefferd, Diamond Director

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Wednesday is the final day of the April New Stylist Sign Up Special – get $450 in FREE accessories when you sign up for $199! I wanted to share my story with you all… if this resonates with you, or someone you know, don’t miss out on this amazing opportunity! Read more about being a Stella & Dot Stylist here.

My profile: Tysh Mefferd
Start date: October, 2008
Career level: Diamond Director
Stats: I spent 12 years in Corporate America and after having my first child, I knew I wanted to continue working but flexibly around my own schedule. So, in 1999 I started a small business in the wedding industry while still working full time. Two years later, I was able to leave my corporate career and concentrate full time on my budding wedding business. I had great success…building it to be very successful in the Houston area BUT the problem was I was working 24/7 and there were no signs of slowing down. In September, 2008 Hurricane Ike hit the Texas/Louisiana coast and our economy was greatly affected by the aftermath. We had 3 children, a new master bedroom addition to pay for and my boys were in occupational therapy to the tune of $1500/month and insurance wasn’t covering. I was introduced to Stella & Dot by a friend…and my first thought was, “if this could supplement my business while I get it back on it’s feet and I can earn about $3K/month, this will cover the 2 BIG expenses we embarked upon before the hurricane hit. I started doing trunk shows…was having a complete BLAST at what I referred to as my guiltless girl’s night out AND was falling in love with everything Stella & Dot. A few months in…I had the opportunity to meet our CEO, Jessica Herrin, and she talked about her vision of the company and our mission to give every woman the means to thrive in her life through flexible entrepreneurship. As I sat in that room of talented, fun women…I knew I had 2 choices…I can watch this company grow that is going to change the business platform for women, OR become a part of the growth. I chose to become a part of the growth…took steps to close my small business and got busy doing as many trunk shows as my schedule would allow AND helping those along the way go out and build their own Stella & Dot business! I always remind others..I was that gal that never went to “home shopping parties” but definitely would have never considered selling something through a home party. I’m proud to say I’m a Stella & Dot stylist as this company is truly SO different. Stella & Dot is a future billion dollar global fashion brand in the making…and our accessories are sold through independent stylists in a setting where customers can play with and try on while getting style tips from their own personal stylist. I LOVE the jewelry and handbags BUT for me, it’s about so much more than that! I’m in love with the opportunity to help others build their own business on their own terms…but with the support of the best home office team on the planet. This is what gets me out of bed every morning and why I LOVE going to work every day . As far as how it’s changed our life, my husband left his position as General Counsel of a software company to join our exploding sales organization. We both work from home now…and when we don’t have our S & D hats on, we are running our 3 busy kids around. It’s always uncomfortable for me to talk about our earnings as I almost feel it might not be believable…unless you were living it. But then I remind myself…this is why I love this business model. There is NO glass ceiling..and the business model works when you work it. We now have a sales team of over 5000 stylists in 5 countries. We work hard BUT play hard as well . We are teaching our children so much about business, entrepreneurship AND following your dreams…truly Anything is Possible if you are willing to work for it! Yep, I’d say it’s my Dream Job and the exciting part is we’ve styled less than 1% of our market population! We are just starting…our future is VERY bright!

In the News: Absolutely Memorial Magazine shares what’s in Tysh’s Stella & Dot bag!

I am so thrilled that Houston’s Absolutely Memorial magazine asked “what was in my bag (my Stella & Dot bag, of course!)”. This fun interview ran in the April 2014 issue! You can check out my interview on page 24!

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Plus… here are a few links to the items featured in my interview!

Now tell me… what’s in YOUR Stella & Dot bag? ;)

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Stylist Spotlight: Amanda Embry

Star Stylist Amanda Embry

          Stella & Dot Star Stylist Amanda Embry

Meet the Gemstones’ Star Stylist Amanda Embry from Frisco, Texas. Amanda launched her Stella & Dot business in March 2011.

What is your “why”? Fashion Health!!! I truly feel that when a woman takes time to care for herself and accessorize a little, she will feel so much happier!  It’s a known fact…when you look good, you feel good! There is nothing I enjoy more than styling a few friends and helping them achieve their maximum style potential!  It creates confidence and joy…and that makes me happy!

What is your favorite blue card purchase? It pays for my cute little silver Porsche Carrera and designer shoes!

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What is your favorite Stella & Dot piece? Probably the gold On the Mark arrow necklace. All of my closest friends now have it, too. To me, it symbolizes friendship and also being a part of something special. We all wear it facing the same way to symbolize that we are all heading in the same direction.

Please share your top tip(s) for booking, selling and/or sponsoring. Be passionate and be genuine when sponsoring.  A smile is contagious and so is the passion for this business. I tell my potential stylists my “why”….then work on getting them excited for their own “why”. Best part is, it doesn’t need to be the same!!! 

For booking, I text cute pics of the product. A lot of times, I put the customer’s number in my phone while they are checking out, and tell them I will follow up via text. Anytime Home Office is offering extra incentive, I use a cute pic and send it out. I also offer something at the trunk show if they book on the spot, even if it’s free shipping on me, sometimes that’s all it takes!

For selling, offer up a way to finish the look: ask about gifts for upcoming holidays, etc.  And now, Dottie (our amazing iPad “Stylist Assisant” application) makes all of that super easy! At least half of my customers now get the Trunk Show Exclusives!

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Stella & Dot | March Special Offers for Stylists and Trunk Show Guests

It’s March Madness season – and I want to share what’s happening in March at Stella & Dot. We will be launching our Summer Capsule Collection on Tuesday, March 4. Here’s a sneak peek! How gorgeous is the new Rory necklace? This is sure to be a customer favorite as soon as it is available!

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March begins the spring shopping season! Let’s get a few friends together to share some style ideas and some fun! This month, trunk show guests will have exclusive access to these “glamorous getaway” special offers!

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Been thinking about a fun way to earn income? Launch your own fashion business as a Stella & Dot Stylist and earn 25%+ commission, get $350 in FREE product, and receive a Delicate Display Portfolio with every Starter Kit(offer ends 3/31).

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Want to learn more or chat about the opportunity to shop, host or become a Stylist? Message me for more information!

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